展覽介紹

1923 年，日本人井上權七與李水土及其他5人共同於大稻埕創立「台灣石鹼合資會社」。當時日本人將清潔的概念引進台灣，旗下品牌「大春石鹼」以生活必需品為主要發展方向。日本人離台之後，李水土阿公全權承接了自日本師傅習得的製皂技術，秉持「與土地共生」的理念持續經營。時至今日，大春的肥皂依然為台灣人承載著歷久不褪的時代香氣與記憶。 第二代李威信接手後，為後世奠定了大春穩健的研發與製造基礎；現由第三代李國禎與李國榮接力，秉持對人、對地皆友善的信念，繼續將大春培植為帶著日本開始、台灣茁壯且充滿時代香氣與台灣特色的肥皂品牌。 In 1923, in the Taipei trading quarter of Dadaocheng, the Japanese merchant Inoue san founded the Taiwan Soap Limited Partnership with Mr. Li Shui-Tu and five other partners. New ideas of hygiene from Japan were taking hold across the island, and the company's brand, Dachun Soap, built its production around the necessities of the household. After 1950, when the Japanese founders left, Li Shui-Tu took sole charge of the craft he had learned from his Japanese and carried the business forward on a single belief: to live in harmony with the land. A century on, Dachun soap still hold, for the people of Taiwan, the scent of an era that has never faded. The second generation, Mr. Li Wei-Hsin, built the foundation in research and manufacturing on which Dachun stands today. The third, Mr. Li Kuo-Chen and Mr Li Kuo-Jung, carry that work forward with caring for both people and the earth — nurturing a brand Japanese in origin, Taiwanese in